An independent, artisanal, perfume house, blending European and American traditions, using only the finest raw materials from around the world, creating fragrances that are classic and enigmatic, with a discerning eye for quality and the slightest detail, and calls the American Riviera, Santa Barbara, it's home.                                                                                                                          

 

Educated as an Industrial Engineer. While living in NYC, acquired years of experience in the high-end, beauty and fragrance industries. In creating YeYe Parfums, disciplined by engineering, philosophy, prose, and inspired by the histories of long-established brands, some dating back several hundred years, set out to put a personal mark in the fragrance industry.                                 

 

Spent 8 years of management with Manhattan’s premier haberdasher, 9 years as Director of Stores for the country's original apothecary (dating back to 1752), overseeing the opening and management of 20+ stores in the US and Canada, creating a “pop-up” store within Harrods of London (long before they were called, “pop-ups"); an additional 20 years of executive management, interior & graphic design, for acclaimed hospitality and retail venues, Miami/South Miami Beach. Among the last generation to be drafted into military service, US Navy: 1967-1971, no combat action.