MASHUMARO マシュマロ 100 ml
Extrait De Parfum | Pure Luxury Niche Scent
DESCRIPTION
Notes: Marshmallow, Cashmere wood, Milk, Incense, Caramel, Musk, Muguet, Rose, Praline, Vanilla.
Introducing "Mashumaro," a luxurious and seductive fragrance that will transport you to a world of pure splendor. Mashumaro means marshmallows in Japanese, and this fragrance embodies the sweet, creamy, and smoky essence of this beloved treat.
Why Japan/Japanese now? One popular gift to give on White Day* is marshmallows.
In Japan, marshmallows are seen as a "symbol of love" and "affection" because of their soft and sweet nature. The word marshmallow in Japanese is "mashumaro," which sounds similar to the phrase "ma shiro na kokoro," meaning "pure-hearted" or "innocent heart." This makes marshmallows a perfect gift for White Day, as they represent the pure intentions and affection of the giver.
The story behind the "Mashumaro" perfume is now evolving.
This scent opens with a captivating blend of very smoky marshmallows, incense, and milk, creating a sense of warmth and comfort. Imagine sitting around a campfire, roasting marshmallows while the smoke envelops you in a warm embrace. Then, the expensive musk adds a touch of elegance and sophistication, making this fragrance truly unique. As the fragrance develops, you'll notice the delicate and alluring notes of rose and vanilla, which blend seamlessly with the rich and earthy scent of cashmere wood.
The muguet adds a touch of floral freshness, while the musk and caramel give the fragrance a sense of depth and sensuality. The praline note adds a nutty sweetness, rounding out this fragrance and making it absolutely irresistible.
This fragrance is housed in an elegant red bottle, befitting of its luxurious and captivating scent. Besides, do not forget that across cultures and time periods, the color red** has continued to represent the intense emotion of love and the excitement and passion that comes with it. As you wear "Mashumaro," you'll feel like you're wrapped in a warm and sensual embrace, with its unique blend of notes creating a scent that is both beautiful and sexy.
Indulge your senses with "Mashumaro," a fragrance that is perfect for any occasion. Whether you're looking to add a touch of luxury to your everyday routine or create a lasting impression on a special occasion, this fragrance is sure to leave a lasting impression. Get ready to be swept away by the alluring and seductive notes of "Mashumaro."
*White Day is a Japanese holiday that is celebrated on March 14th, exactly one month after Valentine's Day. On Valentine's Day in Japan, it is customary for women to give chocolates to men as a sign of affection or courtesy. White Day is the day when men return the favor by giving gifts to women. The name "White Day" comes from the color white, which is a symbol of purity and represents the sweetness and purity of the women who receive the gifts.
**In Japanese culture, red is associated with love and passion. For example, traditional Japanese wedding ceremonies often feature the bride wearing a red kimono, which is believed to bring good luck and happiness to the couple.
Sizes available: 100 ml
Type: Unisex
Concentration: Extrait de Parfum
BENEFITS
- Long-Lasting Projection: High-purity perfume oil lasts up to 12+ hours on skin.
- Skin Friendly: Formulated without harsh drying alcohols or synthetic parabens.
- Signature Scent Trail: Distinctive sillage designed to leave a sophisticated lasting impression.
HOW TO USE
Apply to pulse points where body heat is highest for optimal scent diffusion:
- Spray lightly on wrists, inner elbows, and the base of your neck.
- Avoid rubbing wrists together after application to keep top note molecules intact.
- For extended longevity, apply directly after showering on moisturized skin.
SHIPPING & RETURNS
Shipping: All orders are processed within 24 hours. Express tracked delivery within 2-4 business days.
Returns: Easy 7-day hassle-free return and exchange policy. Contact support for instant pickup requests.
Fragrance Notes
Top Notes
The opening • First 15 minutes
- Marshmallow
- Milk
- Incense
Heart Notes
The character • 1 to 4 hours
- Muguet
- Rose
- Cashmere Wood
Base Notes
The trail • 4 hours and beyond
- Caramel
- Musk
- Praline
- Vanilla
Performance

How Vétiver Obscur was composed
The brief was a single word — graphite. Our perfumer worked from a Haitian vetiver harvested in the Les Cayes plain, where volcanic soil yields an oil that is earthier and less green than its Javanese counterpart.
The formula is macerated for six weeks and cold-filtered before filling. Each flacon is numbered by batch on the underside of the base.